E business Plan for E business?

An article on the E-Value framework, professors Amit and Zott from the University of Wharton discuss four key value drivers for a successful business plan for an e business. There break down included:

·         Efficiency – help internet Brower do something faster or better facilitating web browsing

·         Complementarities – Join efforts with other internet sites-partner sites- ( I  would even suggest to link up with competitors) that are similar or share somewhat the same information as you. This way you can compliment the other sites and fill in the gabs of your partner and competitor offerings.

·         Lock-In: Find a way to keep consumers wanting more from your website and keep visiting it, as well as, a way to attract more internet viewers.

·         Novelty: Keep information current and fresh in order to maintain a presence in the web world.

This might seem a lot to take in for anyone who wants to open some kind of blog or successful website to earn some money without complicating things. Yet while researching the topic of e business planning for class I came across several internet sites such as How To Start A Successful E-Business - A Site Build It Review- by Reed Slidell and Ten steps to successful e-business that help ordinary individuals develop a successful business plan with ease.

According to these websites knowing well your consumers (target audience) will help you tremendously when building on your e –value framework. This is because once you know exactly the kind of internet users your going to have visiting your website you will know what they are looking for and what there main interest in terms of information and products are. Feedback is also critical in order to see if your business model is working. By tracking the amount of viewers daily you can tell if your site is going to be successful or not. If viewers are diminishing than you know this is a problem and a call for another business model is required or at least improvement on the current one.

Finally, I strongly believe any site on the web should have current and fresh information inorder to be successful. Constant logging in on behalf of the website should be a must in order to project enthusiasm and expertise to web browsers. Any lagging time between information, blogs or updates is easily perceived by web users and could classify your website as unsuccessful or just not hip enough, current or relative.

The End of Printed Press???

I read the newspaper (not only one) but many on my computer. I download music all the time.....aswell as
read selected articles and books on line. Most of the times I do all these activities for free. On the other hand, my father is subscribed to the Miami Harold he chooses to pay for such information and enjoys reading the paper on actual paper whilehe sips his morning coffee. He also perfers to buy CDS for his grand collection rather than downloding and he also muchrather buy a whole magazine for 5 US dollars just because of 1 interesting article.

I believe that the demise of non internet media is happening, responding to Mr. Miyazakis blog of september 27 2010.It is a generational process that is hapopening this very min. It will not take days for this to happen, months or yearsbut it could take a generation or two for this to happen on a significant amount. My generation is not only "lazy" when it comes to getting information (and thats because information for us is only a clic away) and its free, but also are becoming aware of our environment and its preservation.

Yet, Our grandparents and some of our parent still prefer printed media. Its rather an old habit that is hard to let go off like reading the paper in the mornings. Since these generation werent introdsuced to the internet sol early in life like my genration, it is hard for them to learn the where abouts of the internet. Of course there are exceptiopns. Printed media knows whats coming for them in the future and feel very threaten my the internet. Many coming together and sponsering campains and addsalledging that there sales are still increasing, like stated in the article "Magazines Team up to tout"power of Print"and print.ed press still has more power to sell than the internet.Yet, if this is true....why try to prove it?

I Would Click This Icon to Protect Your Privacy....

Answering Mr. Miyazaki, I would definitely click on an Icon to protect my privacy against behavioral advertising http://e-marketingforsensiblefolk.blogspot.com/2010/10/would-you-click-this-icon-to-protect.html#comments. With the on going privacy uproars by internet users concerning Facebook, twitter, google, among others users are becoming more aware of the importance privacy protection in the cyber world means. Reading "privacy statement" and "terms of use" sections may not be appealing, but I believe more than a handful of web browsers are doing their homework and reading.

Would Consumers have a clue on what this icon means? If an adequate marketing campaign accompanies this new icon, I’m sure people would become familiar with it. Especially, if they market this icon through new modern sites (again twitter, Facebook), and maybe a couple of articles in Time magazines (like Facebook privacy issues) Facebook ...and How It's Redefining Privacy.

One might think that behavioral advertising and using behavioral data could not possibly pose any harm on your persona, but this information could defiantly be used against your persona i.e. fraud accounts made related to your specific consumer trends, proof of purchasing any kind of product or item that you prefer it to be private, etc. This kind of advertising can go from either  ruining a “gift” surprise to being accused of purchasing a great amount of a certain product that you didn’t , but because of your consumer trend cannot prove other wise…….and the problem can thicken.

Whos really watching?

In response to Mr. Anthony Miyazaki blog entry from October 7th 2010 "Internet Eyes Are Watching you" http://e-marketingforsensiblefolk.blogspot.com/he talks about the posibility of a "new age" security system that will allow anyone to look at security camaras that are set up in different locations such as shop, malls, institution etc, This system will allow random internet users to call in if they catch anything suspicious going on and ultimately get paid if they have actually stopped a crime. Now while this idea may sound cutting edge and practically an evolution waiting to happen caused by the internet era to stop crime, among many others my number one concern is that this could be the creation of a new way to make it.

Even if the individuals or the companies involved( internet users) are certified or registured one can imagine that these themselves are not supervised. In fact, they will obviously work from home and could even work from anywhere in the world. This could be far more dangeours that it seems. Given the fact that these homebodies or constant travelers could be pin pointed as opposed to belonging to one identity. The problem with being pin pointed is that it makes way for more corruption, blackmailing, threating, misinformation, backstabbing and even Terrorism at any level. Even if the watcher themselves are not involved in any crminal intent or situations this person could be used and blackmail for further action.

Moreso, when really thinking into it, last week there was a movie on about servilience camaras directed by Adam Rifkin's LOOK, a movie shot entirely from the perspective of security cameras. After watching severeal situations and although I was intrigued by what the servilience camaras could reveal to us I decided to turn it off given that I realized that the invasion of privacy of servilience camaras in which its viewrs are not controlled could be is extraordinay. Obviously, the shots werent real and the individuals in this movie were annymous characters, but on averge each of us is caught on camara more than 100 times a day. C an u imagine that some random person could watch you over servilience camars and be able to trace EVERYTHING you do EVERYDAY........this is what over the internet security camaras is talking about? Personally, im not siked

It would be really nice if one could work from home over the internet. Companies cut on operating cost and the employee saves in gas, time and even lunch. While some jobs can be easily accomodated to be performed over the internet others should strictly be kept the way they are. The internet has and will continue to offer us solutions, but many of these solutions can be the gates to greater caos.