Answering Mr. Miyazaki, I would definitely click on an Icon to protect my privacy against behavioral advertising http://e-marketingforsensiblefolk.blogspot.com/2010/10/would-you-click-this-icon-to-protect.html#comments. With the on going privacy uproars by internet users concerning Facebook, twitter, google, among others users are becoming more aware of the importance privacy protection in the cyber world means. Reading "privacy statement" and "terms of use" sections may not be appealing, but I believe more than a handful of web browsers are doing their homework and reading.
Would Consumers have a clue on what this icon means? If an adequate marketing campaign accompanies this new icon, I’m sure people would become familiar with it. Especially, if they market this icon through new modern sites (again twitter, Facebook), and maybe a couple of articles in Time magazines (like Facebook privacy issues) Facebook ...and How It's Redefining Privacy.
One might think that behavioral advertising and using behavioral data could not possibly pose any harm on your persona, but this information could defiantly be used against your persona i.e. fraud accounts made related to your specific consumer trends, proof of purchasing any kind of product or item that you prefer it to be private, etc. This kind of advertising can go from either ruining a “gift” surprise to being accused of purchasing a great amount of a certain product that you didn’t , but because of your consumer trend cannot prove other wise…….and the problem can thicken.
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