I don’t know what to make of neuroscience…is it going too far?
As a marketer I feel that neuroscience is the best invention ever. By using neuroscience we are able to get to the consumer to believe that they need the product one way of the other by stimulating different feelings. Appealing to their senses regardless what they might need or actually want to buy. Marketers are able to study the consumer trends and what triggers the consumer particular interest to want to buy something or the product in question.
As a consumer I am reluctant to accept the idea of neuroscience. This is because I would be targeting with products that I actually don’t need or want and quite possibly not even afford (considering the economic crisis and the majority of income in general). Neuroscience could be the cause of more debt and the creation of more inequality in the world. It is scary how the mind of others could be influence so easily. How do I know the products that I think I need are the ones that I actually buy.
I believe the neuroscience can be used at a shallow level, such things as particular colors, nice packaging and so on. But, I would not want it to go beyond that influencing feelings and action. This is because as a marketer I don’t want to trick anyone into purchasing anything and even more so if it ultimately is going to affect them in a certain way (such as budgets and actually taking home something useless or that doesn’t work). As a consumer I would like to have the choice to test products for myself and be able to go more in depth of the actual produce and not be persuade into buying something that when I look at it my mind triggers to buy it. Is that socially responsible?
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