An article on the E-Value framework, professors Amit and Zott from the University of Wharton discuss four key value drivers for a successful business plan for an e business. There break down included:
· Efficiency – help internet Brower do something faster or better facilitating web browsing
· Complementarities – Join efforts with other internet sites-partner sites- ( I would even suggest to link up with competitors) that are similar or share somewhat the same information as you. This way you can compliment the other sites and fill in the gabs of your partner and competitor offerings.
· Lock-In: Find a way to keep consumers wanting more from your website and keep visiting it, as well as, a way to attract more internet viewers.
· Novelty: Keep information current and fresh in order to maintain a presence in the web world.
This might seem a lot to take in for anyone who wants to open some kind of blog or successful website to earn some money without complicating things. Yet while researching the topic of e business planning for class I came across several internet sites such as How To Start A Successful E-Business - A Site Build It Review- by Reed Slidell and Ten steps to successful e-business that help ordinary individuals develop a successful business plan with ease.
According to these websites knowing well your consumers (target audience) will help you tremendously when building on your e –value framework. This is because once you know exactly the kind of internet users your going to have visiting your website you will know what they are looking for and what there main interest in terms of information and products are. Feedback is also critical in order to see if your business model is working. By tracking the amount of viewers daily you can tell if your site is going to be successful or not. If viewers are diminishing than you know this is a problem and a call for another business model is required or at least improvement on the current one.
Finally, I strongly believe any site on the web should have current and fresh information inorder to be successful. Constant logging in on behalf of the website should be a must in order to project enthusiasm and expertise to web browsers. Any lagging time between information, blogs or updates is easily perceived by web users and could classify your website as unsuccessful or just not hip enough, current or relative.
I like the fact that you stated that the website should stay current as i believe that when it comes to E-commerce, being current is very essential due to its fast pace & the amount of people the visit the site on a aily basis. Once you fall behind it is basically over as everything else would have left you & your business "in the dust"
ReplyDeleteI, too, ran into some valuable information about starting my own internet business( coincidence, I think not) and one of the most important points was that of a connection to the audience. it is crucial for the shoppers of your goods to feel a connection to you and what you have to offer, this builds Comradery. some good ways I found for this to happen is a set of changing images portraying what is being sold in action( like running shoes on a runner), or a regularly updated blog with information regarding the sport, for example.
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